The full inside sales stack — from ICP to a running engine.
Five services, all under the Build → Operate → Transfer model. Engage us for one phase, or the whole system.
ICP & GTM Strategy
Before a single email goes out, we get precise about who you're selling to and why they'd buy. This is the written playbook your outbound engine runs on.
- ICP + NCP (near customer profile) definition
- Buyer persona mapping — economic buyer, champion, influencer
- TAM / SAM / SOM sizing and account tiering
- Channel mix and GTM strategy document
- SDR hiring brief and org design
Outbound-as-a-Service
Our team of researchers, copywriters and SDRs runs your outbound — multichannel sequencing, meeting setting, and weekly reporting, live in your CRM.
- List-building and account research against your ICP
- Cold email, LinkedIn, calling and WhatsApp sequences (India)
- Email deliverability — SPF/DKIM/DMARC, domain warming
- Meeting booking, confirmation and reminder flow
- Weekly activity, reply and pipeline reporting
Team Build-Out & Hiring
Org design, hiring scorecards, comp plans and a 90-day ramp program — so your first SDR hire (or fifth) isn't a coin flip.
- Role definition & comp structure
- Hiring scorecards & interview process
- 90-day ramp: learn → ramp → quota
Sales Process & CRM Setup
HubSpot or Zoho CRM setup and hygiene, MEDDPICC-lite qualification, stage definitions with real exit criteria, and KPI dashboards that tell you something.
- Pipeline stages & qualification framework
- CRM configuration & data hygiene
- Reporting cadence: daily / weekly / monthly
Sales OS Handoff
Every engagement is built to end. At the agreed Transfer milestone, you inherit a fully operational system — not a dependency on us.
- Documented sales playbooks & talk tracks
- A trained, ramped in-house SDR team
- Clean CRM data and reporting cadence in place
- Benchmarks to measure performance going forward
Tech stack we typically configure
Adapted to what you already use — this is our default recommendation.
| Category | Primary | Alternative |
|---|---|---|
| CRM | HubSpot | Zoho CRM, Leadsquared |
| Sequencing | Apollo Sequences | Klenty, Saleshandy |
| Prospecting Data | Kipplo, LinkedIn Sales Nav | Apollo, Lusha |
| Email Warming | Mailreach | Lemwarm |
| Dialer | JustCall | Aircall |
| Calendar Booking | Calendly | HubSpot Meetings |
| Video Prospecting | Loom | Vidyard |
BOT retainers — pick your runway
6, 9 and 12-month BOT engagements, scoped to your ICP, team size and target geography. Every engagement starts with a discovery call to confirm fit and pricing.
Investment depends on scope — let's talk it through.
Pricing varies by engagement length, number of reps and target geography. Rather than guess from a table, tell us where you're starting from and we'll come back with a number that fits.
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