Maranda spent eleven years inside revenue teams — first as an SDR, then leading inside sales at two venture-backed software companies — before opening TheInsideSales in Georgetown in 2019. She started the firm because she kept watching founders pay $250K a year for sales hires that didn't have the systems or coaching to succeed.
Today she leads a small, deliberate team of senior sales practitioners. Every engagement she takes on, she works on personally — there are no junior account managers handed your account on day two.
"Our job isn't to sell you a retainer. It's to leave you with a working revenue engine you could run without us."
Templates and AI can help, but pipeline is built by people who actually understand the buyer and write to them like a person.
Every Friday you get a real report — meetings, replies, sequence health, what we learned, what we're testing next.
If we can't book quality meetings in 60 days, we don't add more reps — we fix the message, the list or the offer.
Maranda or a senior strategist is hands-on in your account every week. No "we'll loop in the right person."
We're tool-agnostic. HubSpot, Salesforce, Apollo, Outreach, Clay — whichever fits your stack and your buyer.
The deliverable isn't pretty slides. It's a playbook your in-house team can run for years after we step away.
Our home office sits on Luther Drive, twenty-eight miles north of downtown Austin. From there our team supports clients across the U.S. and Canada — most engagements run fully remote, with quarterly on-sites for clients within a flight of Austin-Bergstrom.
If you're in Central Texas and prefer to meet in person, we'd be glad to host you. Coffee's on us.
Plan a visit →The first conversation is always free and always written-up afterwards. You'll leave with an honest opinion of where your outbound stands.
Book a 30-minute call →